Brand & Legal Guidelines
Everything you need to know before publishing sponsored content.
Core identity and framing rules
How to talk about Apex Web in your content — the facts to use and the framing that keeps the brand consistent.
Core Identity
Fact: Apex Web is a rapid-deployment digital agency for immediate, professional online presence.
Framing: Frame as the ultimate 'anti-headache' solution for small businesses.
Speed (24 Hours)
Fact: Websites are delivered live within 24 hours of payment.
Framing: Highlight the 24-hour turnaround from zero to professional.
No Setup Fees
Fact: No setup fees. Flat subscription model (Rs. 5,000/mo or Rs. 4,000/mo yearly).
Framing: Stress 'No Setup Cost' compared to traditional web agencies.
Done-for-You
Fact: Includes hosting, maintenance, and customization.
Framing: Use the term 'Done for you' — owners focus on business, we handle tech.
WhatsApp Support
Fact: Direct, fast support provided via WhatsApp.
Framing: Highlight direct, personal access instead of chatbots.
Call to Action (CTA)
Fact: Drive users to view the live demo site (demoweb.apexweb.vip).
Framing: Urge viewers to 'Check out the live demo link in my bio.'
Strict guardrails
What is not allowed in sponsored content — and the penalty if it happens.
No Fake Engagement
Do not use bots, engagement pods, or offer giveaways for likes/comments.
Penalty: Contract cancellation and voiding of bonuses.
No False Claims or Disparagement
Do not make unverified guarantees or negatively bash competitors.
Penalty: Mandatory take-down and forced reshoot.
No Copyrighted Media
Do not use trending commercial music or unlicensed footage in the delivered file.
Penalty: Rejection of file until replaced with royalty-free assets.
FTC Disclosures
Do not hide disclosures (like #Ad). They must be clear and not buried.
Penalty: Immediate caption edit or re-upload required.
Mandatory terms
The binding clauses every creator agreement includes.
Usage & Modification Rights
Grants perpetual, royalty-free rights to use and modify the clean video for paid ads.
Dual-File Deliverable
Requires: (1) Native post on feed (2) 'Clean' MP4 file without UI overlays via cloud storage.
180-Day Non-Compete
Prohibits promoting direct competitors (defined strictly) for 180 days post-publication.
Payment Contingency & Analytics
Payment hinges on full delivery of both files. Creator must share backend analytics at 48 hours and 30 days.